Singapore, 30 November 2021 – PropertyGuru, Singapore’s No.1 property marketplace with 75% market share**, today revealed that its mortgage marketplace, PropertyGuru Finance, is behind the mysterious “#SmartHonestAdvice” movement that caught the attention of Singaporeans over the weekend. 

 

The #SmartHonestAdvice movement saw a fleet of vans featuring eye-catching candid advice on general topics in life, including home financing, at more than 50 island-wide locations in Singapore with high commuter traffic. This quickly gained traction on social media, with netizens posting vans images with the hashtag #SmartHonestAdvice.

 

 

 

“We want to spark conversations among Singaporeans around the importance of seeking real, honest advice to help them make better decisions for almost any life situation. Especially when it comes to crucial financial matters like securing the best home loan,” said Bjorn Sprengers, Chief Marketing Officer & Head of FinTech at PropertyGuru Group. “This brought up the idea of taking honest advice to the public as a friendly reminder that we all need someone who will call out the truth with no holds barred. We also want to encourage Singaporeans to lead such conversations by sharing their own #SmartHonestAdvice on social media. On a less serious note, we hope to get a light chuckle out of those who catch the advice.”

 

Smart, honest advice is very much needed for home financing. Most Singaporeans approach their mortgage journey with a sense of dread, associating the process as cumbersome with endless paperwork, jargon, uncertainty, and risk. Such circumstances call for costly mistakes after a decision is made – unexpected fees, misleading loan rates, missed repayments – leading homeowners to pay more money than they should for their mortgage. All of this can be avoided by seeking the right expert advice early on.

 

To address this, PropertyGuru Finance built a team with some of the best mortgage brokers in Singapore. Empowered by PropertyGuru’s proprietary market knowledge and technology to provide smart, unbiased, and personalised advice to help home buyers and owners find and apply for the best home loan effortlessly and save up towards other essential needs or wants.

 

 

 

As part of the #SmartHonestAdvice movement, PropertyGuru Finance is also engaging several online personalities in Singapore like Gladys Ng and Alexia Lim, to share their own “#SmartHonestAdvice” on their social media networks. At the same time, they will encourage their followers to share similar #SmartHonestAdvice on their social media channels.

 

This movement also aligns with the “PropertyGuru Finance – Smart, Honest Advice” brand campaign, which unveiled a television (TV) commercial featuring actor Aaron Charles Mossadeg. The commercial puts a comic spin on the metaphorical pain a family of four feels when they discover their “could haves” from the money saved from their mortgages, like fulfilling their children’s dream of owning a pet dog or enjoying a king crab seafood feast as a family.

 

 

 

  

 

 

Launched in 2007, PropertyGuru.com.sg continues to be the No.1 property marketplace in Singapore. Currently with a 75%** market share, PropertyGuru is the preferred destination for property seekers to find, finance and own their dream home. 

 

PropertyGuru.com.sg transformed the way Singaporeans find homes by taking property online and has since been helping them make confident property decisions. In 2020, PropertyGuru launched mortgage marketplace PropertyGuru Finance offering the best loans and home advisory services to Singaporeans.

 

For more information about PropertyGuru, please visit PropertyGuru.com.sg and PropertyGuruGroup.com, or our social media pages on Facebook, Instagram, Twitter, YouTube and LinkedIn.

 

PropertyGuru Group is Southeast Asia’s leading property technology company  and the preferred destination for over 50 million property seekers to find their dream home, every month. PropertyGuru and its group companies empower property seekers with more than 2.8 million real estate listings, in-depth insights, and solutions that enable them to make confident property decisions across Singapore, Malaysia, Thailand, Indonesia, and Vietnam.

 

PropertyGuru.com.sg was launched in 2007 and has helped to drive the Singapore property market online and has made property search transparent for the property seeker. Over the decade, the Group has grown into a high-growth technology company with a robust portfolio of leading property portals across its core markets; award-winning mobile apps; a high-quality developer sales enablement platform, FastKey; mortgage marketplace PropertyGuru Finance; and a host of other property offerings including Awards, events and publications across Asia.

 

For more information, please visit PropertyGuruGroup.com; linkedin.com/company/propertyguru

 

*Source – Google Analytics data, Oct – Dec 2020

**Source – SimilarWeb – Relative Engagement Market Share, average of Oct – Dec 2020

 

For further queries or media interviews, please contact:

Gladys Foo / Irene Teoh

 

Laveesh Hassija

[email protected]